With an estimated worth of $44,700m, Internet services giant Tencent has been named China’s most valuable brand for the second year running in the annual rankings compiled by the Hurun Institute.
The top ten is dominated by the ICT and banking sectors, with Alibaba subsidiary Taobao in second place. The ten most valuable brands are
- Tencent $44,700m, IT
- Taobao – $42,900m E-commerce
- China Mobile – $42,700m, Mobile communications
- Baidu – $40,300m, Search engine
- Industrial and Commercial Bank of China – $36,600m, Banking
- China Construction Bank – $29,800m, Banking
- Bank of China – $25,200m, Banking
- Agricultural Bank of China – $19,400m, Banking
- China Life – $19,000 million, Insurance
- Chunghwa – $16,500M, Tobacco
The total value of the 200 brands covered by the study has risen by 36 % to stand at $696bn with the top 10 accounting for 46% of the total.