China leads world in UNESCO cultural goods exports ranking

The trade in cultural goods has doubled in a decade, despite the global recession and a massive shift among consumers of movies and music towards web-based services, according to a report from UNESCO’s Institute for Statistics (UIS) that was published last week. The Globalisation of Cultural Trade: A Shift in Cultural Consumption–International flows of cultural goods and services 2004-2013 also found that  – after the US and  China – India, Turkey and Malaysia  have emerged as leading exporters of cultural goods. 
“Trade in cultural goods totalled $212.8bn  in 2013, nearly double the amount in 2004,” said UIS Director Silvia Montoya. “This is further evidence of the critical role cultural industries play in today’s global economy.”  The report  found that China is now the lead exporter of cultural goods by some distance with the value of its cultural exports topping  $60bn in 2013, more than double the equivalent  figure. for the US.
Art and crafts have moved up in the ranking of the ten most traded cultural goods, fuelled by gold jewellery which is considered a safe bet  in uncertain times. Gold jewellery exports represented more than $100bn in 2013, with statues, statuettes and paintings also gaining  ground to reach $19bn.
 From 2004 to 2013, the “dematerialisation,” or the digitisation of products, such as music, movies and newspapers has had an enormous impact, the report finds, with trade in recorded music products declining by 27% in ten years and trade in movies  88% the same period, although AV services as a whole steadily gained ground  and book exports grew by 20%.