Russian McDonald’s to be launched by film director brothers

Andrei Konchalovsky Nikita Mikhalko

Russian McDonald’s: Within a month  of formally requesting state funding,  the brother film directors  Andrei Konchalovsky and Nikita Mikhalko have been granted RUB1bn of government aid to launch a fast food chain that is being described as a homegrown alternative to McDonald’s.
Government backing for the Yedim Doma (Eat at Home) project was confirmed by Deputy Prime Minister Arkady Dvorkovichhy earlier this week. 70% of the cash needed for the chain will come in the form of a state-guaranteed loan, with the rest being raised  from the private sector. The capital will go towards the development of two factory kitchens, 41 cafes and 91 stores selling prepared meals. Mikhalkov’s most famous production to date  – and the most commercially successful post-Soviet Russian film so far  – is the 1994  Burnt by the Sun, which won the Grand Prize at the Cannes Film Festival and the Academy Award for Best Foreign Language Film. Konchalovsky’s House of Fools won a  Grand Special Jury Prize at the Venice International Film in 2002.