Zoom Zapps into Zoomba

On Wednesday Zoom unveiled plans for its new third-party app integrations, dubbed ‘Zapps‘.
Zoom has been one of the runaway success stories during the pandemic as hundreds of millions of users switched from physical to online meetings. In April, CEO Eric Yuan claimed Zoom had about 300 million daily meeting participants. The San Francisco-based company’s shares have risen by more than 700% since the start of the year, with its market cap now sitting at $140 billion, up from $17 billion in January.
Zapps are third-party applications which will bring extra features to video meetings, enabling workers to organise and share ideas and coordinate follow-ups while on video calls. The new app platform will put Zoom at the centre of virtual working and learning, and if successful could help the company leap directly into the ranks of software giants like Microsoft.

The company will launch 35 Zapps later this year, with partners including Dropbox, Salesforce, and Slack. Zoom also expects education to enhance virtual learning, which could be particularly timely as a return to lockdowns loom over Europe and the US.

On Wednesday, the company also announced the launch of OnZoom, a platform that will enable the company to host and charge for events. Consumers can use OnZoom to browse and attend classes, concerts, and workshops.

Zoom wants to position itself as a marketplace for immersive experiences, and is aimed at anyone who wants to host small events of up to 100 people, or larger events of up to 1,000 participants. Anyone can schedule a one-time event, such as a concert, or a regular series, like dance or exercise classes, as well as sell tickets directly through Zoom.

Zoom’s interactive nature should enable more immersive experiences than currently available on existing one-way platforms such as YouTube. The ability to communicate in real time will open greater possibilities for chat, reactions, and question-and-answer type features for those events.

“Zoom won’t initially be taking a cut of event revenue,” said Wei Li, head of platform and AI at Zoom, but indicarted that this could be an avenue it pursues in the future.